Horst F.-W. Gerberding
1925 - 2000
is the result of a creative
impulse, of a vision..."

FRAGRANCE RESOURCES is the result of a creative impulse, of a vision, rooted in five decades of experience in the fragrance industry and the belief in its future.
When Horst F.-W. Gerberding decided, at the end of 1987, to establish a new enterprise in our industry, he did so with the desire to introduce something new to the competitive game - an idea sustained by the spirit of challenge. Another fragrance company operating the same way as the others was unnecessary.
The economic situation worldwide was not favorable. Why, then, create an additional company in the fragrance business?
FRAGRANCE RESOURCES is an outcome supported by like-minded people who believed that we could create a new Company, different from the competition, with a unique appeal to our clients.
We are an excellent, professional team with long experience in the fragrance business that, together, knows how to win.
We screen our decisions at management level by pooling our individual skills, each one reinforcing the other in the quest for success.
Points of emphasis and priorities are set in line with the vision of the Shareholders who encourage and respect the autonomy of each territory and area of responsibility while preserving a global approach to the market.
The FRAGRANCE RESOURCES companies in the various global economic regions interrelate in the mutual interest of our Customers and the Group.
Emerging markets and reliable raw material sources are systematically pursued.
We expect success from the following perceptions:
- Our achievement is quality.
- different, novel, unconventional.
- Creativity is intuition and expression of our will-power.
- Openness, taste and style impregnate the notion of FRAGRANCE RESOURCES - today and tomorrow.
"When life is not a vision one longs for - which one would like to realize - then there is no motive to endeavor" Erich Fromm
